WC’s Rasheed among select group at 2017 NCAALI


Wilmington College Director of Athletic Communications Jayson Ameer Rasheed is one of 20 minority and female administrators selected to attend the 2017 NCAA Leadership Institute.

He is one of two Division III administrators and the only communications professional.

A committee that includes current administrators and past seminar participants across all NCAA divisions selected the participants.

The institute caps a busy summer for Rasheed, a 10-year athletic communications professional. He was selected as a regional vice-chairman for Black College Sports Information Directors of America and served on his first panel discussion at the College Sports Information Directors (CoSIDA) convention in June.

In addition to serving as on his first panel discussion, Rasheed was chosen to serve as a mentor to a college senior as part of a Division III initiative. It marks the first time Division III supported six women and/or ethnic minority students to attend the annual CoSIDA convention.

He was also one of 40 Division III administrators to attend the 2017 Gameday the DIII Way Ambassadors Training Program. The mission of the ambassadors program was to develop advocates within each conference who can serve as trainers and “super users” of the newly developed Division III game environment service standards.

Rasheed heads into his sixth season at his alma mater as the head of the athletic communications department.

Through the institute, the NCAA leadership development staff provides professional development programming over the course of a calendar year, including one-week programs at the beginning and conclusion of that year. For the administrators who participate, the program offers an opportunity to gain insight into every facet of an athletics department, preparing them to become well-rounded leaders who are equipped with the tools an effective athletics administrator needs.

“The Leadership Institute is an unmatched opportunity, exposing qualified minority athletics administrators to the latest information and robust experiences, delivered by practiced experts in the field,” Bernard Franklin, NCAA executive vice president of education and community engagement and chief inclusion officer said in an NCAA release. “Administrators who complete the program not only gain technical knowledge, but graduate with confidence and quality decision-making skills.”

The participants are in Tampa, Fla. through Saturday for the first in-person sessions. Participants enhance and master skill sets while also exploring and planning for future career goals and paths. In addition, they take part in continuing education activities throughout the year and have access to an extensive alumni group. The second year of the program will be held in Phoenix.

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