WILMINGTON — Al Bell, President and CEO of Levin Service Company — owners of Caesar Creek Flea Market and Treasure Isle Flea Market — spoke to the Wilmington Rotary Club which meets at noon at Damon’s restaurant.
Bell formerly played a significant role in the turnaround of Big Lots.
He stated that his goal is to make Caesar Creek Flea Market into a decorator home shopping destination. To do this, he has hired general manage Mary Burr and a marketing company to re-brand Caesar Creek’s image.
The new slogan for the flea market is Find It, Love It, Make it Your Own. Caesar Creek is targeting millennial women who want to decorate their home and love a bargain.
Each building at Caesar Creek is designated as a “market.” Some of the markets are Main Market, Homestead Charm, Man Cave and Community Stores. The Community Stores Market concept is for area residents to donate unwanted items that will then be sold and converted to cash to support the donor’s chosen school district.
Caesar Creek Flea Market is open 9 a.m.-5 p.m. Saturday and Sunday.