WASHINGTON (AP) — NBC Sports is launching a series of live Premier League fan events around the United States beginning in late September in the nation’s capital.
The network will debut “Premier League Mornings Live” on Sept. 29 in Washington as a follow-up to its initial event in New York last November. NBC Sports is expected to announce the series later Tuesday.
Washington became the natural choice for the first outing because it’s tied with Richmond, Virginia, for second in Premier League ratings on NBC Sports, behind only Baltimore. It’s unclear how many other stops the show will make this season or where they will be.
NBC Sports chief marketing officer Jenny Storms says it’s an opportunity “to grow the touch points in the United States for Premier League fans as they don’t traditionally get it.”
Storms says the series is happening in conjunction with the Premier League, which wants to increase U.S. interest.
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